Quantitative+Data+Collection+Methods

=Quantitative Data Collection Methods=

Another place to find quantitative data are in secondary sources, like existing company data, library searches, and statistical data. However, even using just numbers, errors can occur, like poor operational definitions of what you are trying to measure, poor collection procedures, errors in data processing, and interpretations are always subjective...AKA the numbers can be fudged to show what you want to show. [] Maddie Baltz

Quantitative research interviews are more structured than qualitative research interviews. One form of interviewing within quantitative research is computer assisted personal interviewing (CAPI). It is a form of personal interviewing, but instead of completing a questionnaire, the interviewer brings along a laptop to enter the information directly into the database. This type of data collection method can be expensive to set up. http://people.uwec.edu/piercech/ResearchMethods/Data%20collection%20methods/DATA%20COLLECTION%20METHODS.htm Maggie Buchmiller

Perhaps the main form of quantitative data collection is a survey. Surveys have a fixed and stable design, and your sample will be comparatively larger than it would be from a qualitative study. Another typical feature of a survey is that it attempts to seek a representative sample as the basis for wider generalization. http://www.slideshare.net/DrKevinMorrell/quantitative-data-a-basic-introduction Angela Nelson

Quantitative questions use numbers and statistics to help define and answer specific questions. Statistics can be used in a number of different ways to define and answer a number of different specific problems. An example of such statistics would be interferential stats which are drawn from a sample of a larger population. This form of stats is used to make a generalization using the sample about the population as a whole. Nick Rudolph http://www.insites.org/CLIP_v1_site/downloads/PDFs/TipsQualQuanMthds.4B.8-07.pdf

One of the most popular forms of quantitative research today are surveys. This is particularly true in phone surveys. The five main advantages of phone surveys are that they have large scale accessibility, you can collect data rapidly, there is high quality control, there is anonymity, and they are extremely flexible. The five main disadvantages of telephone surveys are the lack of visible materials, call screening, time constraints, wariness, and inattentiveness. http://www.researchincorporated.com/telephone-surveys-when-to-use-them Adam Pink

One form of quantitative research is email or web-based surveys. Conducting an email or web-based survey is the most cost efficient, the quickest, and most non-intrusive. However, there are a few downsides. Everyone in the target market might not have internet (which include low income families and the elderly), people might not want to take the time to fill out a survey online, and people might feel the online survey while less intrusive to their lives but could lead to less privacy and security. Researchers find that mixing different quantitative research methods is usually the best way to collect data. http://www.powerdecisions.com/marketing-research-tools.cfm Sarah Buse

Quantitative Data: Experiments -- Marketers often undergo experiments to get an idea of how the manipulation of one marketing variable affects another (causal research). The use of experiments has applications for many marketing decision areas including product testing, advertising design, setting price points and creating packaging. The down side of this method is performing highly controlled experiments can be very expensive and some researchers have found the use of computer simulations can work nearly as well as experiments and may be less costly, though the number of simulation applications for marketing decisions is still limited. [] Brent Arnold

When collecting quantitative data, the most accurate results come from a mixed-mode. When using multiple forms of research you must consider time, budget, and accuracy. Usually you will have two but not all three, depending on which factors you have will help determine what kinds of research should be done. Ideally, the research should be constructed in a manner that allows others to repeat the experiment and obtain similar results. http://www.experiment-resources.com/quantitative-research-design.html JoEllen Keyser

Quantitative Research is any research method that produces information that can be usefully analyzed numerically, typically by obtaining data from a scientific sample of the population. Quantitative research is about measuring a market and quantifying that measurement with data. Most often the data required relates to market size, market share, penetration, installed base and market growth rates. However, quantitative research can also be used to measure customer attitudes, satisfaction, commitment and a range of other useful market data that can tracked over time [] [] Gabe Ismert

Generally, the most popular way to collect quantitative data is through surveys. But there are other ways which have yet to be named. Here are a few examples of quantitative data. 1) When conducting experimental research, generally data collected is numeric.Numeric data is essentially the form of quantitative data. 2) Data can be taken and tallied for the number of answers to different responses. This is common in surveys and panels. these are just a couple of examples, and I'm sure there are many other examples. The main point of this wiki, is that Quantitative Data is NUMERIC. http://www.researchincorporated.com/telephone-surveys-when-to-use-them Justin Esparza

In its most basic interpretation, quantitative research makes use of questionnaires and surveys to reach a sample in order to understand a specific question a company has. Unlike qualitative research, quantitative researchers do not use focus groups or interviews; rather, they collect a set of quantifiable data to assess customers' desires, perceived needs, and opinions. [] Brett McConniff

For most researchers surveys are the primary method of quantitative research. Quantitative research is a type of research with some claim to statistical accuracy. When conducting a quantitative survey there are two important factors when surveying, sampling and return rate. it is also important to give short descriptions of survey types with pros, cons, and cautions.

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Brady Jones Quantitative research is not just used for the measurement of the market. Quantitative data is used just as much to measure attitudes, and behavior over time. Customer attitades and behaviors toward different products and vendors is a good example of how the data is used. The best methods for quantitative are surveys and questionaires. However, measuring data could also be counting how many people enter a store, or seeing how many poeple buy the ipod when its on sale compared to when its at full listing price. This method measures the behavior of the consumers. R.J. Nill []