Qualitative+Data+Collection

=Qualitative Data Collection=

A GREAT EXAMPLE of qualitative research is the BC Psychology Department's new relationship survey!!! Everyone in our class should take it....to gain experience : ) Our research is looking at the correlations between different affection styles...using a matched pairs design. Also, take note of the //informed consent form// and the //demographic data// gathered. Maddie Baltz
 * Relationship Questionaire**

Qualitative research includes focus groups that have moderators who interview the participants of the focus group. These moderators are called Qualitative Research Consultants. These consultants have the responsibility of creating an atmosphere that is conducive to openness. They also have to make sure that the participants don't stray away from the central focus of the study. The Qualitative Research Consultants have to create a focus-group report which summarizes the information that was given by the participants after they discussed the research questions. Burns. //Basic Marketing Research//. Second Edition. Chapter 4, page 110. Maggie Buchmiller

Qualitative research is about exploring issues, understanding patterns, and answering questions. It is used to gain insight into consumer's thoughts, desires, feelings, attitudes, behaviors, preferences, culture, and lifestyles. Researchers use focus groups, interviews, customer feedback forms, ethnography, observational studies, etc. to dive into the mind of there clients. When conducting qualitative research, every client's voice and opinion should be heard and accounted for. http://www.experiment-resources.com/qualitative-research-design.html Sarah Buse

Qualitative research differs from quantitative research in that there is not always a fixed set of questions to ask. Often, there is a topic guide to help the researcher/s discuss different topics in depth. Hence, the discussion is largely focused around the respondent, their thoughts, and their feelings. http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=394&Itemid=42 Angela Nelson

The researcher is the most useful tool for qualitative data collection. They must have good listening skills and even more than that, be sensitive to non-verbal ques. They must create a bond with the participants based on trust and empathy. "Collecting and analyzing this unstructured information can be messy and time consuming using manual methods. When faced with volumes of materials, finding themes and extracting meaning can be a daunting task." http://www.qsrinternational.com/what-is-qualitative-research.aspx JoEllen Keyser

Qualitative Data collection is sometimes referred to as “touchy-feely” research. Qualitative data collection requires researchers to interpret the information gathered, most often without the benefit of statistical support. However, it may not hold the same level of relevancy as quantitative research due to the lack of scientific controls with this data collection method. Along with the lack of controls, qualitative research can also be very time consuming and expensive. With these drawbacks only a small portion of the marketer’s selected target can participate in this type of data research. [] Brent Arnold

Qualitative marketing research is a method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups. Focus groups are perhaps the main form of qualitative research. This research design brings together small numbers of people to discuss a topic, such as reactions to a new product or service, or opinions about a client or a client's competitors. The typical focus group consists of seven to ten people who share common characteristics and experiences in relation to a topic. [] [] Gabe Ismert

The most popular form of qualitative research is through focus groups, but qualitative research can also be done through in-depth interviews or one-on-one interviews. In-depth interviews are used when expert opinions are needed and are when there is a problem regarding geography, logistics, or the sensitive nature of the topics being explored. In-depth interviews are often conducted over the phone but can also be face-to-face and in captive audience situations. When using in-depth interviews they can range in length and should include less than 100 respondents. http://www.marketstreetresearch.com/capabilities/methodology-in_depth.htm#one_on_one Adam Pink

On the subject of In-depth interviews, Face to face interviews will provide the best possible qualitative data that one can observe. not only do the answers to the questions tell you data, but their demeanor can also tell you a whole lot more about their responses.Telephone interviews lack this aspect of the interview. Sometimes, the best qualitative data is not the answer to a question, but the way that the question is answered. http://www.marketstreetresearch.com/capabilities/methodology-in_depth.htm#one_on_one Justin Esparza

When conducting in-depth interviews one of the many variables that needs to be kept in mind while conducting the interview is the knowledge gap between the interviewer and the interviewee. While interviews are usually conducted with an intelligent panel, however when the interviewer is not as intelligent or up to speed with the product as the panel, responses may not be completely understood or recorded correctly. Nick Rudolph []

When collecting qualitative data for research, it is very important that you keep good ethics in mind when interviewing or surveying. First off, you must make sure the person you are interviewing is willing and happy to be interviewed. Secondly, you must make sure they know that the information obtained from them will remain confidential and will not be turned to the public. Also, consent forms should be given to the interviewee if there is to be information retained from them. So, it is important that we keep the persons feelings in mind when conducting and interview, if not, you might not get very accurate results. [|http://www.egohid.eu/Documents/Methods%20of%20collecting%20data,%20interviews%20and%20questionnaires%20in%20practice%20(Dr%20Alby).pdf] R.J. Nill

There are various types of qualitative market research methodologies. Research of this sort is mostly done face-to-face. One of the best-known techniques is the market research group discussion (or focus group). These are usually made up of 6 to 8 targeted respondents, a research moderator whose role is to ask the required questions, draw out answers, and encourage discussion, and an observation area usually behind one way mirrors, and video and/or audio taping facilities. [] Brett McConniff

Qualitative research is usually looked at as a first step to quantitative research. Meaning it is often used to generate possible leads and ideas that can be used to formulate a testable hypothesis. This hypothesis can then be tested and mathematically analyzed with standard quantitative research methods. This makes it very important that these qualitative methods are used with interviews, survey design techniques and individual case studies. [] Brady Jones